US OPEN: The real winner after yesterday's fourth round of the US OPEN. The short hitting and funny, Rocco Mediate? Nope. The golfing machine and today's probable playoff winner, Tiger Woods. Nope. Yesterday's big winner was the marketing and advertising geniuses behind the NIKE Golf - Never Campaign that the company broke out over the weekend. In the commercial Earl Woods tells the viewers what he promised a young Tiger: "I promise you you will never meet another person as mentally tough as you in your entire life." So, Nike premieres the commercials at the US OPEN and what does Tiger do? He buries a pressure-packed 12-foot birdie put on the 72nd hole of the US OPEN to force an eighteen hole playoff. A brilliant ad campaign and hands down the best performance of the weekend.
Monday, June 16, 2008
The Morning Hangover - Mentally Tough Chatter
MLB: Milwaukee 4, Twins 2. "I was asking, 'What happens if my guy gets hit in the head … if he's laying there on the ground bleeding?' " Gardenhire said. "Are you going to tell me then, 'Call the league.' " Gardy, your guy didn't get hit in the head so lets stop with all the hypotheticals and calm down.
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